About Citara
Citara is the first-of-its-kind cinema-themed space designed to cater to India’s Tier 2, 3, and 4 cities. Our concept combines the glamour and excitement of cinema with a comprehensive range of entertainment and lifestyle offerings. From state-of-the-art cinemas and themed cafes to exclusive celebrity retail outlets and interactive gaming zones, Theater, Citara provides an all-in-one destination for families and cinema enthusiasts. Our goal is to bridge the entertainment gap in smaller towns, creating a vibrant community hub that celebrates the spirit of showbiz.
A unique cinema-themed destination offering a premium cinema, entertainment, and celebrity retail experience at an affordable price.
Citara is promoted by renowned personalities including Padmini Kolhapure, Pradeep (Tutu) Sharma, Padmashree Shobana, Ranvijay Singha, Sadiya Naseem & Rahul Nehra. In the realm of celebrity retail, Showbiz Haat has brands owned by celebrities like Shraddha Kapoor, Sonakshi Sinha, Padmini Kolhapure & Kriti Sanon .
Citara KI DUNIYA
LUXURY SCREENS
Luxury Cinema Experience
Filmy Themed Box Office
Iconic Cinema Elements
7.1 Turbo Sound System
4K & 3D Projection
Push Recliners
AI Based End-to-end Management
Dolby Atmos
Luxury Sleeper Loungers
Interactive Viewing
OTT Ready
REELS RESCAFE
Filmy Themed Cafe
A Cinematic Atmosphere
Content Creator Spot
Celebrity filmy theme Cuisine
A Cinematic Atmosphere
Content Creator’s Spot
Comfortable Plush Seating
Filmy Museum
Luxury Loungers
IPL Watch
Standup Comedy & Bollywood Nights
JADOOZ
Multiple Product Experience
Imagination World For Kids
Activity Zone
Kids Cinema
Virtual World
Kids Soft Play
Kids Cafe
Creative Corner
Star Glaze
India’s first aggregated space for celebrity-owned brands — a destination where every woman can embrace her star aspirations through exclusive yet affordable product offerings
Brand under Star Glaze
Brand : PALMONAS
Brand : Soezi
Brand : padmasitaa
Brand : STARSTUCK
BUILD & OPERATE in 150 DAYS
Super Fast Execution
- 60 days from handover
- AI Based project tracking supply chain
- Third party QC
Advanced Technology
- 3D, 4k, Atmos, High grade-NRC acoustics, Secure 128 AES encrypted multi screen content delivery
AI Based Smart Operations
- AI-powered zone management
- AI Based Smart Citara Zone Promotion App
- AI Based Project Monitoring
- AI-based hyperlocal marketing
Secure Content Distribution
- Converged entertainment – Cinema, OTT, Sports, Food, VR, Gaming
- 4K & 3D projection
- End-to-end encrypted content delivery
- 10-12’ x 22-28’+ screens
- Atmos and 7.1 surround sound
- AI-powered zone management
- AI Based Smart Citara Zone Promotion App
- AI Based Project Monitoring
- OTP access & AI-based hyperlocal marketing
success stories of citara
Anand Karnawat
Citara Satyam - Satara, Maharashtra
As a proud franchise partner from Ambajogai, I can confidently say that CITARA has been a true boon for our business and our city. From “first day, first show” excitement to the immersive 7.1 sound experience, the response has been outstanding. It offers excellent value for investment along with strong company support. Backed by Pradeep (Tutu) Sharma, Padmini Kolhapure, Padma Bhushan Shobana and Rannvijay Singha, CITARA has set a new benchmark for Ambajogai and Maharashtra.
Aadesh Karnawat
Citara Satyam - Satara, Maharashtra
As a proud franchise partner from Ambajogai, I can confidently say that CITARA has been a true boon for our business and our city. From “first day, first show” excitement to the immersive 7.1 sound experience, the response has been outstanding. It offers excellent value for investment along with strong company support. Backed by Pradeep (Tutu) Sharma, Padmini Kolhapure, Padma Bhushan Shobana and Rannvijay Singha, CITARA has set a new benchmark for Ambajogai and Maharashtra.
Vishal Gojiya & Bhikhu Bhai
Citara Shreeram- Jankhambaliya, Gujrat
As a proud franchise partner in Jamkhambhaliya, I am truly grateful to CITARA for delivering beyond expectations. We achieved a payback in less than one year and are operating at an EBITDA of over 20%, which speaks volumes about the strength of the business model. A heartfelt thank you to visionary filmmaker Pradeep (Tutu) Sharma and Co-Founder Gulshan Jha for their constant guidance and support. Being part of CITARA has been a rewarding and profitable journey, and I look forward to scaling even further with this powerful brand.
Prabhat Chaudhary
Citara - Nadaun, Himachal Pradesh
As a proud franchise partner from Nadaun, our 2-screen CITARA with café, singing point, and reels zone has truly become the heart of our town. CITARA stood by us during tough times — something very few companies genuinely do. We developed this project at nearly half the cost compared to other cinema players, making it a smart and sustainable investment. Proud to represent CITARA in Himachal Pradesh. A sincere thank you to Co-Founder Gulshan Jha and Vice President Mayank Kumar for their constant support and guidance.
Rohan Jadhav
Citara - Karad, Maharashtra
As a proud franchise partner from Karad, CITARA has transformed cinema and entertainment in our city. With features like cinema-grade reel-making zone, immersive Dolby Atmos experience, stand-up comedy nights, and Bollywood-themed events, it has truly become a trend-setter in the region. We are grateful to be associated with a company backed by visionary filmmaker Pradeep (Tutu) Sharma, Padmini Kolhapure, Padma Bhushan Shobana and Rannvijay Singha along with strong leadership that continuously supports and innovates for franchise partners.
CITARA TEAM
Rahul Nehra
Founder & Managing Director
He is an alumnus of NIT Trichy.
He founded Aarti TV, Moving Talkies and Jadooz. He is also the Secretary General of SCTE & is currently autoring a book ‘ Screens 4.0’.
Gulshan Jha
Co-Founder and COO
He is an alumnus of IIT Delhi.
He started his career with Jadooz and was designated a Co-Founder in Citara in December 2025..
Mukesh Kumar
Head of Kids Business
An alumnus of NIT Trichy.
He is a leading face of Entrepreneur development
in Bihar.
Promoters & Celebrity Partners
Pradeep (Tutu) Sharma
Founder and Chairman of the Advisory Board
Iconic Film Maker and Television Producer.
Rahul Nehra
Founder & Managing Director
Alumnus of NIT Trichy. Secretary General SCTE and Global Co- Chair of TIE Media and Entertainment.
Padmini Kolhapure
Share Holder
Iconic Actress and Philanthropist in the field of Art and Culture. Founder of PadmaSitaa.
Padma Bhushan Shobana Chandrakumar
Share Holder
Iconic Actress and Bharatanatyam Dancer. Philanthropist in the field of Art and Culture. Founder of Kalarpana.
Huma Qureshi
Share Holder Menakka
Acclaimed Indian Film Actor known for her powerful performances across Hindi. Co-founder of Menakka.
Ranvijay Singha
Investor & Share Holder
Iconic Television Personality, MTV Roadies Superstar, Indian actor, Philanthropist and Investor.
Anirudh Damani
Managing Partner Artha Capital
Alumnus of Austin College and Cathedral & John Connon School in Mumbai and Managing Partner,
Artha Venture Fund.
Rajat Ojha
MD- Gametronics
A founder of Gametronics and is perhaps the father of VR-AR in the subcontinent.
Manoj Shaha
MD- Lamhas Satellite Services
He has more than two decades of deep experience in Media and Broadcasting industry.
CITARA ADVISORS
Suniel Wadhwa
MD Gametronics
He is a CA and an industry captain and has led the distribution chain of leading companies like Big Cinema, Essel Vision and Pen Group.
Rajat Ojha
Advisor- Content
He is an alumnus of Delhi College of Engineering. He is the founder of Gametronics and is perhaps the father of
VR-AR in the subcontinent.
Ramachandra Raman
CCD
He was the President of Cafe Coffee Day and was instrumental in taking CCD past the 1000 units marketing.
Puneet Sharma
Principal Scientist, HP Labs
He is an alumnus of IIT Delhi and UCS – US. A ITTE fellow with more than 100 patents under his belt.
Facilities of CITARA
Security
Guide
Help Desk
Babysitting Rooms
Clean Washroons
Wheel Chair
First Aid
Free Wifi
Lost & Found
Reserved Parking
OUR national presence
- Be First
- Control Market
- Build Loyalty
LATEST NEWS & PROMOTION
Producer Tutu Sharma’s Citara Entertainment to launch affordable multiplex chains targeting Tier-II & Tier-III cities
Citara’s focus on tier-II and tier-III cities reflects a strategic move to capitalize on the growing demand for entertainment options in these rapidly developing regions.
Tutu Sharma’s Citara expected to open with Pushpa 2; tickets 35-40% cheaper than other multiplexes
Citara, is all set to come up in tier-2 and tier-3 cities. The Citara properties would not just comprise an auditorium but would also consist of other entertainment venues, which will make Citara a one-stop entertainment destination.
From Vision to Expansion: Entertainment Startup Citara Expands Footprint, Enters Gujarat
Citara, the entertainment company co-founded by filmmaker Tutu Sharma and entrepreneur Rahul Nehra, is expanding its footprint to Gujarat with upcoming centres in Jamnagar and Rajkot. The move marks the brand’s debut in the state and aligns with its broader plan to strengthen its presence across India’s fast-growing regional markets.
Salman Khan's Sikandar' Comes to Kashmir Valley with Citara
As an Eid gift to the people of Kashmir, the mega blockbuster of superstar Salman Khan, Sikandar, is all set to be released in Shopian, Pulwama, Handwara, and Baramulla.
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